What does it take to turn a simple idea into an award-winning fitness brand? In this episode, Brian Roisentul sits down with Sabrina Wescott, Head of Marketing and Customer Service at MAXPRO to unpack the journey from early bootstrapping to winning a CES Innovation Award and partnering with Shaquille O’Neal. Here’s a glimpse of what you’ll learn: The Origin of MaxPro and the Traveler-Focused Vision From Napkin Sketch to Kickstarter Launch Scaling During the COVID Home Fitness

Ecommerce has gone through multiple seismic shifts over the past five years: from the “money printing” Meta era to iOS14, rising CAC, tariffs, and now the early stages of agentic commerce. In this episode, Brian Roisentul sits down for the third time with Neal Goyal, SVP at PostPilot, to break down the evolution of ecommerce year by year, and what brands must do to survive 2026 and beyond. If you’re running (or advising) a brand, this conversation will challenge how you think

In this episode of The DTC Insider, Brian Roisentul sits down Jay Kinney, founder of WhyBars, a superfood snack brand built on ancient nutrition and unstoppable persistence. From sleeping in his car to landing on the shelves of Whole Foods and Kroger, Jay’s story is one of grit, creativity, and relentless optimism. Here’s a glimpse of what you’ll learn: The origin story of WhyBars and its roots in ancient nutrition Jay’s journey from culinary school and the Army to entreprene

In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health. Christine shares how her dog - Pepsi - inspired Jope’s first product, what it’s like to transition from vet medicine to entrepreneurship, and how she and her co-founder built trust with customers in a crowded and unregulated market. Here’s

In this episode of The DTC Insider, Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens. Here’s a glimpse of what you’ll learn: Why 7–8 figure brands hit plateaus and struggle to scale The Kodak story and what it teaches about perspective The “four-quadrant” ad matri

In this episode of The DTC Insider, Brian Roisentul shares a personal reflection sparked by an interview with a former Disney executive, one that challenged the traditional idea of “being the best”. What if your vision doesn’t have to be about being no.1? What if success means building a business that actually fits your life, not consumes it? From redefining growth to letting go of comparison, this episode is an honest reminder that bigger isn’t always better—and that you get

In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks. He has been starting companies since he was a sophomore in...

In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of ⁠GoSili⁠, to talk about the full arc of...

In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of ⁠Colorado Ski Chairs⁠, a business that’s been...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before...

In this episode of The DTC Insider podcast, Brian Roisentul chats with Margot Adams, co-founder of Luxeire, a mother-daughter clothing...

In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Curtis Matsko, founder and CEO of Portland Leather Goods, to...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Victoria Hana, Director of Ecommerce at G FUEL. We dive into...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Jordan Lunetta, founder of Odin Golf. They discuss the mission...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Donny Jensen, the Chief Marketing Officer of Black Rifle...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her...

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Tanner Larsson to discuss the evolution of e-commerce,...