From Startup to CES Innovation Award Winner

What does it take to turn a simple idea into an award-winning fitness brand?

In this episode, Brian Roisentul sits down with Sabrina Wescott, Head of Marketing and Customer Service at MAXPRO to unpack the journey from early bootstrapping to winning a CES Innovation Award and partnering with Shaquille O’Neal.

https://www.youtube.com/watch?v=_5BnCxrpf3s

Here’s a glimpse of what you’ll learn:

• The Origin of MaxPro and the Traveler-Focused Vision

• From Napkin Sketch to Kickstarter Launch

• Scaling During the COVID Home Fitness Boom

• Winning the CES Innovation Award

• Turning a Chance CES Moment Into a Partnership With Shaquille O’Neal

• How Customer Conversations Shape Product Evolution

• Building a Customer Service Culture From Day One

• Maintaining Quality Standards While Scaling

• Leveraging AI in Marketing and Campaign Development

• Blending Automation With Human Connection in Ecommerce
  

Resources mentioned in this episode:

• BSR

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Sabrina Wescott on LinkedIn

• MAXPRO

• Book a call with Brian

  
  

Sponsor for this episode:

This episode is brought to you by BSR.

BSR⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, visit their website or book a call here.