The 2026 Meta Reality Check

Meta advertising has changed, and most advertisers are still optimizing like it’s 2019.

In this episode of The DTC Insider Podcast, Brian Roisentul sits down with Meta ads expert Jon Loomer for his fourth appearance on the show to unpack what’s really happening inside Meta in 2026.

https://www.youtube.com/watch?v=w3YRv44I5zk

Here’s a glimpse of what you’ll learn:

• What Andromeda Actually Is (And Why It’s Not the Algorithm)

• The Shift from Targeting Control to Creative Diversification

• Why Detailed Targeting Is Now Just a Suggestion

• The Decline of Manual Campaign Complexity

• Why Most Advertisers Overreact to 2–3 Bad Days

• When You Should (and Shouldn’t) Turn Off Ads

• Why Aggregate Performance Matters More Than Individual Ads

• Cost Caps, Bid Caps, and the Truth About “Outsmarting” Meta

• How and When to Use Value Rules Strategically

• The Role of AI in Creative Strategy and Workflow Optimization
  

Resources mentioned in this episode:

• BSR

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Jon Loomer on LinkedIn

• Jon Loomer Digital

• Book a call with Brian

  
  

Sponsor for this episode:

This episode is brought to you by BSR.

BSR⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, visit their website or book a call here.