In this episode of The DTC Insider, Brian Roisentul sits down with Samuel Goodman, Co-founder of Cheeky, to break down what it really takes to build and scale a DTC brand. They started with no background in dentistry. Just a problem to solve. Samuel shares how they validated the idea through customer calls, used 3D printing to build their product, and scaled from a Shopify startup to thousands of customers. They also dive into expanding product lines, and what it really takes

In this episode of The DTC Insider, Brian Roisentul sits down with Lekha Vyas, founder of SynQ Wellness, to break down one of the biggest trends in health right now: GLP-1 and what’s coming next. As GLP-1 drugs like Ozempic continue to rise, most people are focused on fast weight loss. But that’s not the full picture. Lekha shares how long-term side effects, dependency, and lack of consumer education are creating a massive opportunity for alternatives. She explains how her br

In this episode of The DTC Insider, Brian Roisentul sits down with Lauren DeCarli, founder of Paneros Clothing, to break down what’s actually working for DTC brands in today’s market. As customer acquisition becomes more expensive and competitive, most brands are doubling down on ads and creatives. But that’s not where the real opportunity is. Lauren shares how building real connection through authenticity, storytelling, and customer experience is becoming one of the biggest

In this episode of The DTC Insider, Brian Roisentul shares essential strategies for e-commerce brands to scale efficiently in Q2, focusing on avoiding common mistakes in planning, customer acquisition, and marketing funnel structure. Learn how to leverage data, optimize messaging, and understand the customer journey for sustained growth. Here’s a glimpse of what you’ll learn: Introduction to Q2 Strategies Understanding Growth Levers The Importance of Context in Planning Custo