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The Biggest Lessons From a 3x Founder
In this episode of The DTC Insider, Brian Roisentul sits down with Josh Sprague, Founder of Orange Mud, Seven Clay, and Anvil & Acre, to discuss what it really takes to build and scale DTC brands through every stage of ecommerce. Josh shares the biggest lessons he's learned after launching three companies over the past 14 years, explaining why strong business fundamentals, customer feedback, and continuous testing matter far more than chasing the latest marketing trend. They
Vanesa Lalo
1 day ago2 min read


The Profit-First Approach to E-Commerce Growth
In this episode of The DTC Insider, Brian Roisentul sits down with Arshad Bahl, Founder of Amrita, to break down what it really takes to build a profitable DTC brand in a world obsessed with growth. Arshad shares why he believes growth at all costs is a flawed strategy, how venture capital has changed the CPG industry, and why customer retention matters more than most founders realize. They dive into the metrics he tracks every day, including why the first three orders are cr
Vanesa Lalo
Jun 52 min read


From Shopify Startup to Walmart Shelves: Building a Category Leader
In this episode of The DTC Insider, Brian Roisentul sits down with Samuel Goodman, Co-founder of Cheeky, to break down what it really takes to build and scale a DTC brand. They started with no background in dentistry. Just a problem to solve. Samuel shares how they validated the idea through customer calls, used 3D printing to build their product, and scaled from a Shopify startup to thousands of customers. They also dive into expanding product lines, and what it really takes
Vanesa Lalo
May 12 min read


This brand turned GLP-1 into a Listerine Strip.
In this episode of The DTC Insider, Brian Roisentul sits down with Lekha Vyas, founder of SynQ Wellness, to break down one of the biggest trends in health right now: GLP-1 and what’s coming next. As GLP-1 drugs like Ozempic continue to rise, most people are focused on fast weight loss. But that’s not the full picture. Lekha shares how long-term side effects, dependency, and lack of consumer education are creating a massive opportunity for alternatives. She explains how her br
Vanesa Lalo
Apr 242 min read
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