The Most Overlooked Growth Lever in E-commerce (And It’s Not Your Ads)
- Vanesa Lalo
- Mar 20
- 2 min read
In this episode of The DTC Insider, Brian Roisentul sits down with Anthony Morgan, co-founder and CEO of Enavi, a CRO agency working with 8 and 9-figure Shopify brands.
Anthony breaks down why most brands misdiagnose their performance issues, how the on-site experience is often the most neglected part of the funnel, and why landing pages are frequently used as a band-aid instead of fixing the real problem.
They also dive into how top brands approach conversion rate optimization, how to properly analyze your funnel, and what actually drives revenue beyond just paid ads.
Here’s a glimpse of what you’ll learn:
Why most brands misdiagnose their conversion problems
The real reason landing pages often don’t improve performance
How to identify bottlenecks using the “Intersite Funnel” framework
Why your product page matters more than your ads
The biggest mistake brands make when scaling paid traffic
How to improve product discovery and drive more product views
What separates high-converting product pages from average ones
How to use customer data (reviews, support tickets) to increase conversions
When it actually makes sense to invest in custom landing pages
Why optimizing the top of your funnel can drive more revenue than checkout tweaks
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by BSR.
BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.
To learn more about BSR, visit their website or book a call here.
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