Turning a Golf Network Into a Growing E-Commerce Brand
- Vanesa Lalo
- 4 hours ago
- 1 min read
In this episode of The DTC Insider, Brian Roisentul sits down with Taylor Artman, co-founder and CEO of Surf & Turf Golf , a golf and lifestyle brand that began as a social club among professional golfers in Southern California.
Taylor shares how the brand evolved from a tight-knit community into a growing e-commerce business, the lessons he’s learned after more than a decade as a founder, and how the landscape of e-commerce has quietly shifted since the pandemic.
Here’s a glimpse of what you’ll learn:
The origin story of Surf & Turf Golf as a social club
Taylor’s background as a professional golfer
Transitioning from golf careers to entrepreneurship
The evolution of e-commerce before and after COVID
Building a lifestyle brand rooted in community
Authenticity as a marketing advantage
Organic growth and word-of-mouth marketing strategies
Navigating partnerships and collaborations in the golf industry
The role of social media and Meta ads in brand growth
Lessons learned from building a brand for over a decade
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by BSR.
BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.
To learn more about BSR, visit their website or book a call here.
Comments