In this episode of The DTC Insider, Brian Roisentul shares essential strategies for e-commerce brands to scale efficiently in Q2, focusing on avoiding common mistakes in planning, customer acquisition, and marketing funnel structure. Learn how to leverage data, optimize messaging, and understand the customer journey for sustained growth. Here’s a glimpse of what you’ll learn: Introduction to Q2 Strategies Understanding Growth Levers The Importance of Context in Planning Customer Acquisition...

What happens when you turn a passion project into a brand built around a niche community? In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods, a playful e-commerce brand inspired entirely by wiener dogs. Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling the business into a thriving e-commerce brand. Here’s a glimpse of what you’ll learn: Turning a...

Meta advertising has changed, and most advertisers are still optimizing like it’s 2019. In this episode of The DTC Insider Podcast, Brian Roisentul sits down with Meta ads expert Jon Loomer for his fourth appearance on the show to unpack what’s really happening inside Meta in 2026. Here’s a glimpse of what you’ll learn: What Andromeda Actually Is (And Why It’s Not the Algorithm) The Shift from Targeting Control to Creative Diversification Why Detailed Targeting Is Now Just a Suggestion The...