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From Homeless to Whole Foods: The Story Behind WhyBars
In this episode of The DTC Insider, Brian Roisentul sits down Jay Kinney, founder of WhyBars, a superfood snack brand built on ancient nutrition and unstoppable persistence. From sleeping in his car to landing on the shelves of Whole Foods and Kroger, Jay’s story is one of grit, creativity, and relentless optimism. Here’s a glimpse of what you’ll learn: The origin story of WhyBars and its roots in ancient nutrition Jay’s journey from culinary school and the Army to entreprene
Brian Roisentul
Nov 71 min read


How Jope Is Changing the Game for Pet Health and Mobility
In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health. Christine shares how her dog - Pepsi - inspired Jope’s first product, what it’s like to transition from vet medicine to entrepreneurship, and how she and her co-founder built trust with customers in a crowded and unregulated market. Here’s
Brian Roisentul
Oct 311 min read


How to Unlock Growth by Finding Empty Buckets
In this episode of The DTC Insider, Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens. Here’s a glimpse of what you’ll learn: Why 7–8 figure brands hit plateaus and struggle to scale The Kodak story and what it teaches about perspective The “four-quadrant” ad matri
Brian Roisentul
Oct 241 min read


How to Build a Business That Fits Your Life
In this episode of The DTC Insider, Brian Roisentul shares a personal reflection sparked by an interview with a former Disney executive, one that challenged the traditional idea of “being the best”. What if your vision doesn’t have to be about being no.1? What if success means building a business that actually fits your life, not consumes it? From redefining growth to letting go of comparison, this episode is an honest reminder that bigger isn’t always better—and that you get
Brian Roisentul
Oct 171 min read


What 20+ Years and 5 Ventures Teach About Resilience
In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks. He has been starting companies since he was a sophomore in...
Brian Roisentul
Oct 31 min read


The Lessons Behind Scaling, Exiting, and Rebuilding GoSili
In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of...
Brian Roisentul
Sep 191 min read


From Backyard Hobby to 18-Year Business
In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been...
Brian Roisentul
Sep 121 min read


How Lion Pose Got Into Sephora Before Having a Product
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before...
Brian Roisentul
Sep 51 min read


How a Mother-Daughter Duo Built Luxeire from Scratch
In this episode of The DTC Insider podcast, Brian Roisentul chats with Margot Adams, co-founder of Luxeire, a mother-daughter clothing...
Brian Roisentul
Aug 291 min read


From Corporate Burnout to 8 Figures: The Story Behind Little Trouble
In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear...
Brian Roisentul
Aug 221 min read


From Garage to $400 Million: The Portland Leather Goods Story with Curtis Matsko
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Curtis Matsko, founder and CEO of Portland Leather Goods, to...
Brian Roisentul
Aug 151 min read


Behind G FUEL’s Explosive Growth
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Victoria Hana, Director of Ecommerce at G FUEL. We dive into...
Brian Roisentul
Aug 81 min read


From College Friends to Pickle Pioneers
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl...
Brian Roisentul
Aug 11 min read


Building a Bootstrapped Skincare Brand
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken...
Brian Roisentul
Jul 251 min read


Building a Golf Brand for Everyday Players
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Jordan Lunetta, founder of Odin Golf. They discuss the mission...
Brian Roisentul
Jul 181 min read


How Black Rifle Coffee Hit $400M
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Donny Jensen, the Chief Marketing Officer of Black Rifle...
Brian Roisentul
Jul 111 min read


The Power of Storytelling in Business
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her...
Brian Roisentul
Jul 41 min read


The Shift Towards AI in E-commerce
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Tanner Larsson to discuss the evolution of e-commerce,...
Brian Roisentul
Jun 271 min read


Revolutionizing Women's Health
In this episode of The DTC Insider podcast, Brian Roisentul interviews Jamie Norwood, co-founder of Wink's Health, a company focused on...
Brian Roisentul
Jun 201 min read


How To "Disnify" Your Customer Experience
In this tactical episode of The DTC Insider podcast, Brian Roisentul emphasizes the importance of creating unforgettable customer...
Brian Roisentul
Jun 171 min read
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