How Jope Is Changing the Game for Pet Health and Mobility

In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health. Christine shares how her dog - Pepsi - inspired Jope’s first product, what it’s like to transition from vet medicine to entrepreneurship, and how she and her co-founder built trust with customers in a crowded and unregulated market.

Here’s a glimpse of what you’ll learn:

• The origin story of Jope and how her dog inspired the brand

• Transitioning from veterinary practice to entrepreneurship

• Building a science-backed product in an unregulated supplement market

• Growing a DTC pet brand through Meta ads and customer loyalty

• Challenges of scaling in a changing e-commerce landscape

• Why customer experience and education are at the core of Jope's retention strategy

• The pros and cons of launching with one hero product

• Expanding from dogs to cats: product diversification and strategic timing

• The power of calling customers and building genuine relationships

• Lessons on patience, resilience, and staying authentic as a first-time founder
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Dr. Christine Colamonico on LinkedIn

• Jope's website

• Book a call with Brian

  
  

Sponsor for this episode:

This episode is brought to you by BSR.

BSR⁠ helps brands uncover and capture that revenue through their Revenue Recovery System, turning untapped potential into profit that compounds month after month.

To learn more about BSR Digital, visit their website or book a call here.