How to Unlock Growth by Finding Empty Buckets

In this episode of The DTC Insider, Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens.

Here’s a glimpse of what you’ll learn:

• Why 7–8 figure brands hit plateaus and struggle to scale

• The Kodak story and what it teaches about perspective

• The “four-quadrant” ad matrix: polished vs. lo-fi, image vs. video

• How to identify creative gaps in your ad account

• Thinking beyond tactics: the importance of zooming out

• Rethinking “customer acquisition” as more than Meta ads

• Building layered growth systems with clear goals and actions

• Expanding buckets: acquisition, customers, subscribers, affiliates

• Spotting empty buckets to uncover new growth opportunities

• How strategic structure compounds into recurring growth
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Book a call with Brian

  
  

Sponsor for this episode:

This episode is brought to you by BSR.

BSR⁠ helps brands uncover and capture that revenue through their Revenue Recovery System, turning untapped potential into profit that compounds month after month.

To learn more about BSR Digital, visit their website or book a call here.