Why you should setup Google Analytics 4 right now


David "Teddy" Owen

Aaron Bennett, has 20-plus years of experience in digital marketing, was selected as a CMS Wire Impact Award Judge, and has grown both small and enterprise-level businesses.


He specializes in leading product teams and project managers, working directly with the clients and internal IT, Engineering, Media, AdOps, and Account teams to effectively execute successful solutions for complex business needs. He has built and managed large and small teams with varying budgets executing projects from small businesses to enterprise-level solutions and products.






Here’s a glimpse of what you’ll learn:

  • Aaron Bennett's background

  • What "first-party data" means

  • Main differences between GA and GA4

  • Why e-commerce brands that haven’t already set up GA4 are late in YoY data

  • Many businesses use the default version of GA. What are they missing?

  • Tips for the 2022 holiday season

If you own or work for an e-commerce brand, and you see less traction from your paid ads efforts, audiences getting smaller, costs going up, cookies going away in 2024, and you don’t know what do you about it, then listen to this episode of The Fit Growth Machine Podcast, as Brian Roisentul interviews Aaron Bennett, who is going to give you a lot of tips and actional information to set your e-commerce brand for success.


Resources mentioned in this episode:

Sponsor for this episode...


This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

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