The Power of Storytelling in Business

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce.

Here’s a glimpse of what you’ll learn:

• Shraysi's journey from journalism to entrepreneurship

• Storytelling for effective leadership and communication

• Lessons from high-stakes journalism

• The origin of Kidsy from personal parenting experiences

• Importance of market validation

• Financial fundamentals for sustainable growth

• Evolving marketing strategies with consumer behavior

• Using AI tools for productivity and efficiency

• Building and leading a remote team

• Sustainability’s impact on consumer decisions
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Shraysi Tandon on LinkedIn

• Kidsy website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.