Revolutionizing Women's Health

In this episode of The DTC Insider podcast, Brian Roisentul interviews Jamie Norwood, co-founder of Wink's Health, a company focused on women's vaginal and sexual health.

Jamie shares the journey of launching Wink's Health, the challenges faced during the pandemic, and the importance of education in building a brand.

Here’s a glimpse of what you’ll learn:

• Winx Health mission to support women's health

• Navigating startup challenges during the pandemic

• Building a brand that truly resonates with women

• The importance of structure and mentorship for first-time founders

• How word of mouth became a key growth driver

• Investing in organic growth for long-term success

• Exploring the opportunities and risks of retail expansion

• Engaging the community to boost customer retention

• Using rebranding to refresh market presence

• Creating social impact to strengthen brand loyalty
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Jamie Norwood on LinkedIn

• Cynthia Plotch on LinkedIn

• Winx Health website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.