Unlocking Customer Insights Through Real-Life Engagement

In this conversation, Brian Roisentul emphasizes the critical need for brands to engage with their customers in real-life settings, such as events and pop-up stores.

He discusses how these interactions provide invaluable insights into customer preferences and behaviors that cannot be captured online.

Here’s a glimpse of what you’ll learn:

• The importance of meeting customers in real life to strengthen brand connections

• How in-person interactions reveal deeper insights than digital analytics

• Using customer reactions to guide product development decisions

• Leveraging unfiltered customer feedback to refine marketing strategies

• Understanding how customers perceive value to improve positioning

• Building a sense of community to deepen brand loyalty

• Facilitating meaningful conversations to gather richer, more actionable feedback

• Prioritizing non-transactional touchpoints to nurture long-term relationships

• Making real-life engagement a strategic priority for sustainable brand growth
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.