How Black Rifle Coffee Hit $400M

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Donny Jensen, the Chief Marketing Officer of Black Rifle Coffee, a veteran-founded company that has grown into a $400M powerhouse. Donny shares his journey, the brand's evolution from DTC to retail, and the innovative strategies driving their success.

Here’s a glimpse of what you’ll learn:

• Balancing Brand Building and Performance Marketing

• Content Creation at Scale: Black Rifle’s Internal Studio

• Building a $400M Brand with DTC Foundations

• Turning a Coffee Company into an Entertainment Brand

• Subscription Strategy: Exclusive Products and Experience

• Day Trading Retail Media: The New Growth Playbook

• The Role of Community in Retail Expansion

• Leveraging AI to Speed Up Content Production

• TikTok Shop & YouTube Shop: Lessons from Early Adoption

• From Agency Life to Brand Leadership: Key Learnings
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Donny Jensen on LinkedIn

• Black Rifle Coffee website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.