In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.
Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.
Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
Here’s a glimpse of what you’ll learn:
Key Actions for Replicating 9-Figure Success
Revenue-Driving Channels: Insights from Two Brands
Top KPIs for Brand Success
Adapting Marketing Approach: Purple to Kizik
Developing New Product Lines and Brand Messaging
Leveraging Video Marketing for Kizik's Unique Value Proposition
Strategy for Video Views and Content Creation
Balancing Pace and Scale at Kizik
Content Creation Engine: Volume vs. Quality
Evolution of the Kizik Brand Platform
Resources mentioned in this episode:
Klaviyo
Postscript
Northbeam
Recast
Loop
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