Top Books Mentioned On The Fit Growth Machine Podcast In 2022

If you've been listening to the podcast, I'm sure you've noticed that by the end of each episode I typically ask the guest about their favorite books. The reason? I'm curious and love to discover new books to read. It's as simple as that.

Today, I thought it'd be nice to share some of the books that the guests shared throughout the year. I hope you enjoy it.

Self Help (aka. productivity, mindset):

• Outliers (book) by Malcolm Gladwell

• Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown

• The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger

• The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom by Jonathan Haidt

• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

• Winning: The Unforgiving Race to Greatness by Tim S. Grover

• How to Win Friends & Influence People by Dale Carnegie

• A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink

• Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish

• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

• POP!: Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn

Business:

• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

• Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell and Paul B. Brown

• Influence: The Psychology of Persuasion by Robert B. Cialdini

• Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

• Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

• Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman

• Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges by Joseph Michelli

• The Experience Economy by B. Joseph Pine II and James H. Gilmore

• Traction: Get a Grip on Your Business by Gino Wickman

• The Disney Way: Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson

• Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn

• Ask by Ryan Levesque

• The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace by Jason R. Boyce and Rick Cesari

Marketing & Advertising:

• Breakthrough Advertising by Eugene Schwartz

• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman

• Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah

• Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Other:

• Man's Search For Meaning: The classic tribute to hope from the Holocaust by Viktor E Frankl

• The Story of Civilization by Will Durant

• The Story of Stuff: How Our Obsession with Stuff Is Trashing the Planet, Our Communities, and Our Health - and a Vision for Change by Annie Leonard

In case you are in the DTC space, I invite you to listen to the Fit Growth Machine podcast, where our awesome guests share valuable lessons and insights on business growth and marketing.