How To Increase Your Customers' LTV

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn.

He emphasizes the need for brands to map out their customer journeys to identify pain points and improve retention. By analyzing subscriber behavior and implementing proactive strategies, brands can enhance customer lifetime value and ultimately drive revenue growth.

Here’s a glimpse of what you’ll learn:

• Why growth and marketing remain essential for brands in 2025

• The importance of mapping the customer journey to uncover friction points

• How focusing too much on details can distract from the bigger business picture

• Using customer behavior insights to overcome revenue plateaus

• Balancing acquisition and retention to drive sustainable growth

• Accepting churn as part of the journey—and learning how to manage it

• Identifying the root causes behind customer churn to improve retention

• The power of proactive engagement in building long-term loyalty

• How delivering real value helps reduce customer turnover

• Grounding marketing tactics in data and customer insights for better results
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.