Creating Your Own Sales Peaks

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective strategies for direct-to-consumer brands, focusing on the importance of identifying sales peaks, planning product launches strategically, and setting manageable goals.

He emphasizes the need for brands to plan ahead and break down their annual goals into actionable quarterly objectives to drive growth and success.

Here’s a glimpse of what you’ll learn:

• How successful brands engineer their own sales peaks

• The importance of identifying seasonal trends for smarter planning

• Using strategic product launches to boost low-revenue periods

• Why timing matters when bringing products to market

• Common pitfalls: lack of long-term planning

• Breaking down annual goals into manageable quarterly targets

• Aligning high-level initiatives with clear quarterly objectives

• Creating actionable task lists for each strategic initiative

• The role of research and decision-making in effective execution

• When and how expert support can help brands push past plateaus
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.