The Process of Innovation: From Ideation to Product Launch

Updated: Aug 22


Theresa Finn

Theresa Finn is the CEO and Co-founder of Hammer Head Swim Caps, a company that invented the world’s only protective swim cap using their patented HIT Honeycomb Impact Technology to minimize accidental head injuries in the pool. Theresa is a business executive with a strong marketing, manufacturing, and sales background which helped prepare her to lead Hammer Head Swim Caps’ business operations. She is also a wife to a swim official for NFHS and USA Swimming, and a mother to an 18-year old competitive swimmer.





Here’s a glimpse of what you’ll learn:

  • Theresa Finn's background and how the idea for Hammer Head Swim Caps came about

  • How Theresa and her business partner found the software and manufacturer to produce their product

  • Theresa's strategy for identifying the right target market — and the lessons learned building the brand

  • Hammer Head Swim Caps’ unique value proposition (UVP) and marketing strategies

  • The importance of social proof

In this episode…


What does it take to design and innovate a product? What can brands do to successfully launch and market their products?

Innovation is about coming up with solutions to customers' problems. The first step is to identify a need in the market that requires a solution. The next step is to do research about the market gap, determine if there's an opportunity to create a unique product, and get validation for your idea.

Theresa Finn, the CEO and Co-founder of Hammer Head Swim Caps, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to talk about the process of innovation — from ideation to product launch. They also discuss how a unique value proposition differentiates a product from competitors, tips for identifying the right target market, and the importance of social proof.


Resources mentioned in this episode:

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This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

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