The Process of Innovation: From Ideation to Product Launch
Updated: Aug 22, 2022
Theresa Finn is the CEO and Co-founder of Hammer Head Swim Caps, a company that invented the world’s only protective swim cap using their patented HIT Honeycomb Impact Technology to minimize accidental head injuries in the pool. Theresa is a business executive with a strong marketing, manufacturing, and sales background which helped prepare her to lead Hammer Head Swim Caps’ business operations. She is also a wife to a swim official for NFHS and USA Swimming, and a mother to an 18-year old competitive swimmer.
Here’s a glimpse of what you’ll learn:
Theresa Finn's background and how the idea for Hammer Head Swim Caps came about
How Theresa and her business partner found the software and manufacturer to produce their product
Theresa's strategy for identifying the right target market — and the lessons learned building the brand
Hammer Head Swim Caps’ unique value proposition (UVP) and marketing strategies
The importance of social proof
In this episode…
What does it take to design and innovate a product? What can brands do to successfully launch and market their products?
Innovation is about coming up with solutions to customers' problems. The first step is to identify a need in the market that requires a solution. The next step is to do research about the market gap, determine if there's an opportunity to create a unique product, and get validation for your idea.
Theresa Finn, the CEO and Co-founder of Hammer Head Swim Caps, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to talk about the process of innovation — from ideation to product launch. They also discuss how a unique value proposition differentiates a product from competitors, tips for identifying the right target market, and the importance of social proof.
Resources mentioned in this episode:
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.
To learn more about BSR Digital, visit their website or book a call with them here.