What 20+ Years and 5 Ventures Teach About Resilience

In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks. He has been starting companies since he was a sophomore in college 25 years ago, with eight ventures under his belt including a memorable Shark Tank appearance with Haven Lock. His latest venture, Glorilight, has achieved remarkable success with $2.2M in lifetime sales and 25,000 units sold in just two years, reaching cash flow positive within 90 days of launch. Today, Clay shares his hard-earned insights on DTC marketing, supply chain management, and building a faith-based brand that's transforming children's bedtime routines.

Here’s a glimpse of what you’ll learn:

• Clay’s entrepreneurial journey through five ventures

• The founding story of GloryLite and its fast launch

• Lessons learned from HavenLock and complex manufacturing

• Key takeaways from Shark Tank and going viral

• How to turn failures into lessons for the next venture

• Customer acquisition then vs. now: iOS14, Meta ads, tariffs

• The importance of community and brand as a competitive moat

• Counterfeit competitors and the fight to protect IP

• Balancing CAC with LTV and the importance of retention

• Resiliency, uncertainty, and advice for entrepreneurs in 2025
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Clay Banks on LinkedIn

• Glorilight's website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital ⁠⁠⁠⁠⁠⁠helps brands uncover and capture that revenue through their Revenue Recovery System, turning untapped potential into profit that compounds month after month.

To learn more about BSR Digital, visit their website or book a call here.