The Lessons Behind Scaling, Exiting, and Rebuilding GoSili

In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of ⁠GoSili⁠, to talk about the full arc of building a mission-driven brand.

Here’s a glimpse of what you’ll learn:

• Founding GoSili to create safe, plastic-free products for kids

• Early days: inventing silicone sleeves and DIY drop tests

• Breaking into mass distribution after Canada’s plastic ban

• Customer acquisition before e-commerce and social media

• Lessons from trade shows and retail partnerships

• The Target dream and why it didn’t meet expectations

• Selling the company to Evenflo and the challenges that followed

• Buying back the company and rebuilding from the ground up

• Launching recycling initiatives for silicone products

• Expanding into new markets like hospitality with the DRYNK line
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Stacey Feeley on LinkedIn

• GoSili's website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital ⁠⁠⁠⁠⁠⁠helps brands uncover and capture that revenue through their Revenue Recovery System, turning untapped potential into profit that compounds month after month.

To learn more about BSR Digital, visit their website or book a call here.