From Backyard Hobby to 18-Year Business

In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of ⁠Colorado Ski Chairs⁠, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.

Here’s a glimpse of what you’ll learn:

• Adam’s journey from ski racer to founder of Colorado Ski Chairs

• Turning old skis into furniture and the brand’s early days

• How the product line evolved over 18+ years

• Balancing custom projects with scalable products

• Shifting from B2C focus to more B2B and corporate clients

• Marketing channels: brick-and-mortar, online, and social media

• The role of video content and behind-the-scenes storytelling

• Sustainability as a brand story vs. actual sales driver

• Building a team of multi-talented employees with no rigid titles

• Looking ahead: the future of Colorado Ski Chairs and industry adaptation
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Adam Vernon on LinkedIn

• Colorado Ski Chairs' website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital ⁠⁠⁠⁠⁠⁠helps brands uncover and capture that revenue through their Revenue Recovery System, turning untapped potential into profit that compounds month after month.

To learn more about BSR Digital, visit their website or book a call here.