Secrets to Building a Scalable eCommerce Brand With Angela Clark of Patagonia
Updated: Aug 1, 2022
Angela Clark is the Head of Digital Studio at Patagonia, a certified B Corp outdoor apparel company based in Ventura, California. She is a digital strategist and an accomplished e-commerce leader who has worked with some of the most iconic American brands like Levi Strauss, True Religion, Pottery Barn, and eBay. Angela has specialized in building digital businesses and high-performing teams. She has led merchandising, marketing, and project management for a wide range of sectors and channels and has developed successful strategies for high-growth companies.
Here’s a glimpse of what you’ll learn:
Angela Clark's background and how she entered the e-commerce space
Angela's thoughts on the current challenges faced by the e-commerce industry and how brands can prepare for unexpected events
How to build a scalable business — and some of the tough calls Angela has had to make
How having a clear vision and mission helps brands succeed
The strategies Angela uses to boost traffic and increase sales
Angela talks about her favorite book, mentors, and how to get in touch with her
In this episode…
What does it take to build a scalable business? What strategies can you invest in to effectively market your brand and grow profits?
According to Angela Clark, you have to start by being clear about your mission and vision. You also have to know where to invest your time and energy wisely. Business leaders have to make hard decisions and determine which tactics to use to promote their brand.
In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Angela Clark, the Head of Digital Studio at Patagonia, about secrets to scaling an e-commerce brand. Angela also discusses how brands can prepare for unexpected industry changes, the importance of having a clear vision and mission, and strategies to boost traffic and sales.
Resources mentioned in this episode:
Smart Women, Smart Moves by Vanessa J. Weaver and Jan C. Hill
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.
To learn more about BSR Digital, visit their website or book a call with them here.