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Helping High-Performance Athletes and Entrepreneurs Build Better Brands With Sue Izzo

Updated: Nov 10, 2021

Sue Izzo

Sue Izzo is the Founder and CEO of Sue Izzo, a brand that provides business consulting services to entrepreneurs, small business owners, and people of influence who are looking to create and amplify their brand message. Sue is also the Co-founder of The Sports Management Mastermind. She is a former female Jerry McGuire who evolved into a marketing and brand strategist for business owners, entrepreneurs, personal brands, and professional athletes. She has represented top Olympic athletes, X-Game medalists, World Champion surfers, ESPY winners, and television personalities.

With a strong focus on marketing, building brand awareness, processes, productivity, and accountability, Sue helps small business owners, entrepreneurs, decision-makers, and personal brands identify what they want to be known for and create a strategy to amplify that message. As a keynote speaker, she educates and inspires audiences by creating unique marketing that emotionally connects with them. She is originally from the East Coast of Connecticut but is currently based in Encinitas, California.

Here’s a glimpse of what you’ll learn:

  • Sue Izzo shares her career background and explains what she does now

  • How Sue became a sports agent and the people that guided her in that journey

  • Why Sue decided to work with athletes, what she looked out for when picking them, and what she learned from working with top performers

  • Sue talks about her transition from being a sports agent to becoming a business coach

  • How Sue's clients were affected by the COVID-19 pandemic and how she has been helping them

  • Sue talks about The Sports Management Mastermind

  • Where to learn more about Sue Izzo

In this episode…

Having spent many years representing athletes as a sports agent and helping them with their branding, Sue Izzo learned how important it is to find and work with top performers. She learned how to increase athletes' value and make them more attractive to potential sponsors, which helped set her apart from her competitors.

The same case applies in the business world. As a business owner, you have to think about making your business attractive to customers. You have to think about your customers' needs, the types of products that will meet those needs, and how you plan to market them. You also have to think about what you want to achieve in order to build a great business.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Sue Izzo, the Co-founder and CEO of The Sports Management Mastermind, to talk about helping high-performance athletes and entrepreneurs build better brands. Sue shares her experience representing top athletes, her advice on nurturing clients, and explains how she helps entrepreneurs build better businesses.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.


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