Charles "Chuck" Melber kicked his career off in the early days of e-commerce selling skateboards, sunglasses, and more. Facebook ads were barely a thing at the time, and it was all about community building. He then spent a few years working in and studying User Experience and Interaction Design. During that time he was privileged to consult on projects with companies like GoPro, Mozilla, and LG.
In 2015 he returned to marketing, advertising, and growth with a broader appreciation for aesthetics and usability. As well as a desire to help create products that improve everyday life. Since then he has been running the marketing shop at Nomad with a particular focus on customer acquisition, retention, and PR strategies.
Here’s a glimpse of what you’ll learn:
How to segment abandoned cart flows for personalized content
The most important thing to split test
How to grow an email list
Top email flows to implement
How often you should send emails to the list
Email Marketing is always a powerful channel to leverage, and even more during this time of the year. If you're looking for some ideas to implement, this episode is for you, as Brian Roisentul interviews Chuck Melber to discuss email marketing tips for this holiday season.
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.