Unlocking the Power of Email Marketing

In this episode of The DTC Insider, Brian Roisentul discusses the often-overlooked potential of email marketing, emphasizing its cost-effectiveness compared to paid ads.

He outlines a three-step marketing playbook that focuses on understanding customer purchase behavior, mapping out touch points, and optimizing email flows to enhance engagement and sales. The discussion highlights the importance of aligning marketing strategies with customer needs and behaviors to drive better results.

Here’s a glimpse of what you’ll learn:

• Why understanding customer purchase behavior is essential for effective campaigns

• The importance of timing and targeting in email strategy

• How mapping customer touchpoints can improve marketing flows

• Leveraging the right tools to gain insights into customer behavior

• Using purchase pattern analysis to tailor offers

• Enhancing marketing performance through audience segmentation

• Prioritizing structure and strategy over quick hacks

• The need for ongoing optimization of email flows

• How agencies can support brands with strategic execution
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.