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Transition From Wholesaling to DTC and Growing E-Commerce Sales With Louisa Egido

Updated: Nov 10, 2021

Louisa Egido

Louisa Egido is the E-Commerce Director at Jon Josef Shoes, a company that sells footwear to women that are handcrafted in Spain. Louisa manages and oversees all aspects of digital marketing and e-commerce development across the brand’s owned, earned, and paid media channels. She is a marketing leader with a strong business acumen and 15-plus years of experience working with clients in both large and small organizations.

Here’s a glimpse of what you’ll learn:

  • Louisa Egido explains what Jon Josef Shoes does and how the company began

  • Why Jon Josef Shoes started selling directly to consumers

  • The challenges of transitioning out of a wholesale model

  • The structural changes they made as they moved to e-commerce selling

  • The benefits of in-house customer service and the value of a simple return and exchange process

  • The Shopify apps Louisa uses

  • Why Jon Josef Shoes plans to use affiliate based marketing in addition to user-generated content

  • What the company has been doing to increase sales and profit

  • The email marketing tool Louisa uses and how it helps to recover lost sales

  • Louisa talks about her company's plans for Q4

In this episode…

Due to the rapid growth of e-commerce, many brick-and-mortar businesses have been forced to start selling online to grow sales and stay competitive. However, the transition has not been easy for everyone, and many companies have been facing many challenges.

For the team at Jon Josef Shoes, changing from a wholesale business model to a direct-to-consumer (DTC) model started with revamping their website and online store. Since 2014, they have been experiencing increased sales and higher profits, which provided the opportunity for scaling the business.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Louisa Egido, the E-Commerce Director at Jon Josef Shoes, about the shoe brand’s strategies to transition from a wholesale business model to a direct-to-consumer model. Louisa also talks about the challenges they faced during the transition, the top Shopify apps she uses in her business, and the strategies they have been using to increase sales and profit. Stay tuned.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.


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