
Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".
Francesco shares his entrepreneurial journey, insights into the skincare industry, and the inspiration behind his newly published book, offering valuable lessons and perspectives for aspiring entrepreneurs and business owners.
Here’s a glimpse of what you’ll learn:
His Entrepreneurial Journey
Behind the Scenes of the Partnership with Nordstrom
Adapting to Economic Challenges: Business Strategy Adjustments
The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels
Pros and Cons of DTC in the Skincare Industry
Lessons Learned and Insights Gained
Navigating Challenges as an Entrepreneur
"Quit to Win": Inspiration Behind the Book
Resources mentioned in this episode:
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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