The Journey to Building a Successful Skincare Brand for Men
Updated: Apr 18
Jake Rosenberg suffered a ski accident in 2017, leaving him with a scar on his face. At the time, he felt that there wasn’t a solution for him because the products found were either impractical, marketed to women, or didn’t address his needs.
From there, he learned every aspect of an e-commerce skincare business, product development, supply-chain management, and digital marketing to build Krete, a skincare brand with a performance at the core and a simplistic design that would appeal to the modern man.
Here’s a glimpse of what you’ll learn:
The Life Adjustments You Must Make To Be Successful
From Inspiration to Creation: How Krete Skincare for Men Was Born
Overcoming Challenges: Product Development, Supply Chains, and the Age-Old Debate of Free Shipping
Digital Marketing That Delivers: Strategies That Work for Krete
Scaling Up: How to Handle Fast Growth in Your Business
Breaking Ground in Men's Skincare: A Startup's Journey
Resources mentioned in this episode:
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.