The Importance Of First-Party Data For Marketers
Kurt Kendall has deep expertise across analytics, technology, and strategy in senior executive roles with leading companies including Under Armour, Glaxo-Smith-Kline, and most recently Publishers Clearing House. He is passionate about driving business growth and transformation at the intersection of digital, data, and the consumer.
Here’s a glimpse of what you’ll learn:
Consumer privacy and How to use data to get more effective outcomes
How to improve "top of the funnel" efforts
Getting the appropriate measurement framework
How workers are affected by the informational industry changes
Data is fragmented across platforms: what brands can do about it
Resources mentioned in this episode:
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.
To learn more about BSR Digital, visit their website or book a call here.