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The Importance Of First-Party Data For Marketers

David "Teddy" Owen

Kurt Kendall has deep expertise across analytics, technology, and strategy in senior executive roles with leading companies including Under Armour, Glaxo-Smith-Kline, and most recently Publishers Clearing House. He is passionate about driving business growth and transformation at the intersection of digital, data, and the consumer.

Here’s a glimpse of what you’ll learn:

  • Kurt's background

  • Consumer privacy and How to use data to get more effective outcomes

  • How to improve "top of the funnel" efforts

  • Getting the appropriate measurement framework

  • How workers are affected by the informational industry changes

  • Data is fragmented across platforms: what brands can do about it

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call here.


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