Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy.
Here’s a glimpse of what you’ll learn:
Janis' Background
Why Older Consumers are a Goldmine in the DTC Market
Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels
Thriving in Tough Times: How to Build a Resilient Brand During a Recession
Overcoming the Hurdles of a Long Sales Journey
Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement
Resources mentioned in this episode:
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This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.