top of page

The Golden Opportunity: Tapping into the Value of Older Consumers in DTC

Updated: Apr 6, 2023

David "Teddy" Owen

Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy.

Here’s a glimpse of what you’ll learn:

  • Janis' Background

  • Why Older Consumers are a Goldmine in the DTC Market

  • Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels

  • Thriving in Tough Times: How to Build a Resilient Brand During a Recession

  • Overcoming the Hurdles of a Long Sales Journey

  • Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.


bottom of page