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Strategies for Supporting and Valuing Your Customers

Updated: Jul 11, 2022

Miriam Washington Kendall

Miriam Washington Kendall is the Chief Marketing Officer (CMO) of Nanit, a parenting platform and high tech baby monitor company. As a three-time startup CMO, Miriam has over 20 years of experience in marketing and customer strategy consulting. Before Nanit, Miriam was the CMO at MakeSpace, helping the company grow from 4 to 31 markets in under two years. She has served a wide variety of Fortune 500 clients including Microsoft, Ford, Nordstrom, Pitney Bowes, Citigroup, BP, and Dell. Miriam is also an industry thought leader, keynote speaker, and a contributing author to an Amazon top 10 business book, Managing Customer Relationships: A Strategic Framework.

Here’s a glimpse of what you’ll learn:

  • Miriam Washington Kendall explains how Nanit supports its customers

  • How Nanit's infant formula matching initiative helped families during the formula shortage

  • Nanit’s mission

  • How Nanit's sleep monitor helps parents and babies improve sleep

  • Miriam reveals the challenges of international marketing and her strategies to overcome them

  • Miriam’s approach to controlling brand messaging and marketing to different audiences

In this episode…

When marketing your products, are you truly engaging with your customers? How can you offer exclusive experiences to support your customers and gain recognition?

Nanit not only provides parents with products to track and improve their babies' sleep and breathing patterns, they’ve also built a supportive community where parents can connect with other parents, caregivers, friends, and family. They host webinars and engage with customers in different social initiatives. By leveraging similar strategies, you can build customer trust, ensure lifetime value, and drive referrals.

Miriam Washington Kendall, the CMO of Nanit, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to discuss different strategies e-commerce brands can use to support and bring value to their customers. Miriam shares details about Nanit's online community for parents, the company's omni-channel strategies, and the main challenges she faces when marketing in different countries.

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.


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