Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community.
We're here to talk about Kelly's journey, the challenges faced, and the innovative strategies that have fueled Kirrin Finch’s success.
Here’s a glimpse of what you’ll learn:
Actions Required to Educate Customers and Disrupt the Industry
Factors Contributing to Kirrin Finch's Rapid Growth
Impact of Team Expansion on Operations
Operational Factors: New Product Releases
Strategies for Maintaining High Customer Loyalty and the Role of the Rewards Program
Incorporating Customer Feedback
Resources mentioned in this episode:
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