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Patents and Subscriptions: Phyla's Blueprint for Skincare Success

David "Teddy" Owen

Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.

Yug has recently celebrated major milestones, including a partnership with the renowned Japanese skincare brand Shiseido. Additionally, Phyla's groundbreaking acne treatment patent has been granted, marking a significant achievement in their journey.

We're here to dive deep into his journey, the challenges of operating in a crowded market, and the strategies that set Phyla apart.

Here’s a glimpse of what you’ll learn:

  • Yug's Background

  • Partnering with Shiseido

  • Obtaining Patents for Acne Treatment Technology

  • Overcoming Higher Customer Acquisition Costs

  • The Importance of Customer Activation in Skincare

  • Retention Strategies and The Role of Customer Education

  • What He Would Do Differently If He Had to Start Phyla From Scratch

Resources mentioned in this episode:

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This episode is brought to you by BSR Digital.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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