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IQBAR’s Journey to 10,000 Locations And $50 Million

David "Teddy" Owen

In this episode, Brian Roisentul sits down with Will Nitze. He’s the founder and CEO of IQBar. America's leading "brain + body" nutrition startup.

With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to over 10,000 doors and a projected $50 million in sales in 2024. He’s also the co-host of the Eating Glass podcast.

Here’s a glimpse of what you’ll learn:

  • Current Challenges for DTC Brands

  • What Brands Can Do About These Challenges

  • Expanding Into Other Categories: Pros and Cons

  • Key Actions That Allowed IQBar to Grow

  • RXBAR Influence

  • Metrics Obsession and Evolution

  • Areas of Company Focus

  • How They Plan to Reach $50M in 2024

  • Behind the Scenes of an 8-Figure CPG Brand

  • Roles of Growth Marketing Agencies in 2024

  • Importance of Short and Long-Form Content Creation

  • Customer Acquisition And Retention Strategies

  • What's Next for IQBar

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.


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