Inspire and Create Change by Building a Purpose and Mission-Based Brand

Updated: Dec 7, 2021


Mike Lewis

Mike Lewis is the Director of Marketing for Zeal Optics, a company that makes world-class polarized sunglasses and goggles for outdoor and sports enthusiasts using sustainably sourced materials. Zeal Optics is guided by its core beliefs: use less, give back, and explore more.

The company was acquired by Maui Jim in 2010. Mike joined the team in 2013 and oversees the Zeal Optics' brand globally, focusing on driving demand for its sunglasses and goggles and helping its retail partners sell through engaging and creative marketing strategies.

Mike also is the Co-founder of Social Syndicate, which creates compelling content for the outdoor, active, and lifestyle industries. He received his BS and BA in journalism and environmental sciences from the University of Colorado Boulder and an MBA in environmental management and marketing from the Illinois Institute of Technology.





Here’s a glimpse of what you’ll learn:

  • Mike Lewis explains what Zeal Optics does and shares its history

  • How the company and consumers' demands have evolved over the years

  • Why more consumers are interested in buying from purpose and mission-based companies

  • Mike talks about the core values at Zeal Optics and explains how the company uses sustainable materials

  • How Zeal Optics sells internationally by tailoring marketing messages across different markets and working with brand ambassadors

  • The key milestones Mike is most proud of and the sales channels his company uses

  • Mike talks about the people that have helped him grow his career, his favorite books, and how he likes to exercise

In this episode…


Have you ever considered starting a purpose and mission-based e-commerce business? Do you know its advantages over a conventional business?

Zeal Optics is a proud member of 1% for the Planet, which represents a global network of businesses, individuals, and nonprofit organizations tackling our planet's most pressing environmental issues. Recent studies and research show that consumers are attracted sustainably produced and sourced products. They want to support mission-based businesses that source their materials ethically and focus on their community and the world’s wellness.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Mike Lewis, the Director of Marketing at Zeal Optics, to discuss the value of building a purpose and mission-based e-commerce brand. Mike talks about the history and acquisition of Zeal Optics, the importance of producing and selling sustainable products, and his company's strategies for promoting international sales. Tune in to this episode to discover the value of creating a purpose and mission-driven brand!


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This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

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