How To Structure Your Meta Ad Account in Q2

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn.

He emphasizes the need for brands to map out their customer journeys, identify points of churn, and implement proactive strategies to retain subscribers and enhance their lifetime value. Through real client examples, he illustrates how to generate revenue by adding value to customer experiences and engaging them effectively.

Here’s a glimpse of what you’ll learn:

• Why growth and marketing strategies still matter in 2025

• The importance of mapping the full customer journey

• Common pitfalls: focusing on details too early in the process

• Gaining clarity on how your brand actually generates revenue

• Balancing acquisition and retention: new vs. returning customers

• Accepting churn as part of the journey—and how to prepare for it

• Implementing proactive tactics to minimize churn

• Leveraging customer feedback to guide improvements

• Finding meaningful ways to add value and build loyalty

• Using engagement strategies to boost customer lifetime value
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.