From College Friends to Pickle Pioneers

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl Snacks, a pickle brand that emphasizes organic ingredients and community engagement. They discuss their journey from college friends to entrepreneurs, the challenges of launching a food product, and the importance of building a brand in public through social media.

Here’s a glimpse of what you’ll learn:

• The founding story of Good Girl Snacks and how Leah and Yasaman met.

• Transitioning from unfulfilling jobs to starting a pickle company.

• The inspiration behind launching a pickle brand and the market gap they identified.

• The role of social media in building their brand and community engagement.

• Challenges and strategies in product development and flavor innovation.

• The importance of organic content creation and its impact on marketing.

• Navigating retail and e-commerce channels for product distribution.

• The significance of building in public and involving the community in business decisions.

• The impact of having a strong organic presence on retail success.

• Future plans for Good Girl Snacks, including new flavors and retail expansion.
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Leah Marcus on LinkedIn

• Yasaman Bakhtiar on LinkedIn

• Good Girl Snacks website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.