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How to Scale Unscalable Actions Effectively


David "Teddy" Owen

In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business.


We dive deep into their go-to-market strategy, the impact of their first Kickstarter campaign, and how a trip to China shaped their approach to product development. Xander and Ryan also reveal how partnerships with professional athletes have driven brand growth and share their lessons on inventory management, customer acquisition, and retention strategies. This episode is packed with insights for any entrepreneur navigating the complexities of building a direct-to-consumer brand.












Here’s a glimpse of what you’ll learn:

  • The Role of Lifelong Friendship in Building a Business

  • Turning Frustration Into a Business Idea

  • Challenges in Finding Product-Market Fit and Go-to-Market Strategy

  • Lessons from the First Sample Bag and Kickstarter Campaign

  • How a Trip to China Shaped Product Development

  • Partnering With Professional Athletes for Brand Growth

  • Navigating Supply Chain and Inventory Management Challenges

  • Diversifying Customer Acquisition Beyond Meta Ads

  • Building an Emotionally Resonant Brand

  • Creative Strategies With UGC Videos and Founder-Led Content

  • Optimizing Retention Through Email Marketing and Referral Programs

  • What’s Next for FTL Bags?

Resources mentioned in this episode:



Sponsor for this episode:


This episode is brought to you by BSR Digital.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.


To learn more about BSR Digital, visit their website or book a call here.

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