How to Prepare an eCommerce Brand for Venture Capital Investing

Zac Litwack is a Partner at Savage Ventures, a venture operator that has created more than $450 million in enterprise value and is on the path to $1 billion. Zac studied music production at Middle Tennessee State University and started a music production company while in school which he, later on, sold to his business partners. Savage Ventures invests in, acquires, and operates high-growth digital-first businesses focusing on digital media, affiliate marketing, D2C healthcare, and e-commerce.

Here’s a glimpse of what you’ll learn:

• Zac Litwack's entrepreneurial background and how he became an investor

• How Savage Ventures works

• Zac shares his advice on scaling a business to six figures — and explains what high tempo testing means

• The types of companies Zac works with — and his advice on building an engaged audience

• The importance of collecting zero-party data and creating an affiliate program

• The factors Savage Ventures considers when investing in a brand

• Zac talks about his favorite books and where to learn more about him

In this episode...

What can you do to grow and scale your business to six figures in preparation for a future sale? What can you do to increase your company's value?

If you plan to sell and exit your e-commerce brand at a later date, there are some key things you need to know. To start with, you need to build the right infrastructure for running your business operations. This includes accounting, HR, and marketing. You also have to ensure product-market fit and build an engaged audience.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Zac Litwack, a Partner at Savage Ventures, about how to prepare an e-commerce brand for venture capital funding. They also discuss strategies for scaling a business to six figures, the types of companies Zac works with, and best practices for building an affiliate program.

Resources mentioned in this episode:

• BSR Digital

• Brian Roisentul on LinkedIn

• Savage Ventures

• Zac Litwack on LinkedIn

• Rich Dad's CASHFLOW Quadrant: Rich Dad's Guide to Financial Freedom by Robert T. Kiyosaki

• Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki

• Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown

• Klaviyo

• HubSpot

• DoorDash

• Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

• books by Robert B. Cialdini

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.