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How To Optimize Your Website For Success In 2023

David "Teddy" Owen

Will Laurenson is a Conversion Rate Optimisation specialist and this is exactly the kind of issue he helps his clients solve.

He knows there’s nothing more annoying than spending tens, if not hundreds of thousands of pounds driving traffic to your website, seeing them browse away, add products to their basket, and then inexplicably disappear.

His job is to turn that traffic into revenue.

Here’s a glimpse of what you’ll learn:

  • Will's background

  • Why DTC brands benefit from optimizing their website

  • His proven process to approaching CRO

  • How to identify optimization opportunities

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call here.


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