How To Leverage Technology To Improve Existing Processes With Gary Goldberg

Updated: Nov 10


Gary Goldberg

Gary Goldberg is the Founder and CEO of SquadLocker, a company that created software that allows decision-makers like coaches, teachers, and league administrators to design apparel for their communities and then manufacture and ship the products to the community. He is a third-generation textile scientist specializing in technical textile applications designed to improve the well-being and comfort of consumers.

Gary is also the CEO of CleanBrands, a company that designs, develops, and manufactures the world’s most scientifically advanced, technically superior sleep hygiene and bedding protection products marketed under the CleanRest and Healthyzzz brand names. He is also the host of the On the Whistle Podcast.






Here’s a glimpse of what you’ll learn:

  • Gary Goldberg explains what his company, SquadLocker, does and what inspired him to start it

  • Gary's background in textile science and the concerns he had about textile supply chains

  • What makes Gary's company different from other apparel companies?

  • How Gary finds out what his customers want and how his manufacturing process helps resolve printing issues quickly

  • The milestones Gary is most proud of and why he does business for the good of kids and the youth

  • The marketing strategies Gary uses to advertise his business

  • Gary talks about his different roles at SquadLocker and what he is looking forward to in Q4

In this episode…


Advancements in technology have made it easier and faster for entrepreneurs to design, develop, and manufacture new products to meet customers' needs. In recent years, the growth of e-commerce has made it easier for sellers to grow their businesses at lower costs as consumers enjoy the convenience of online purchases.

However, not all types of businesses have embraced such technology, and the result is businesses that have been providing products to consumers in the same way for years. Frustrated by this and the constant delays this caused, Gary Goldberg decided to start an apparel design and manufacturing business to provide better products to consumers like him. He has since been using technology to improve his processes and communicate more efficiently with his customers and provide better user experiences to them, which has helped his business grow faster.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Gary Goldberg, the Founder and CEO of SquadLocker, about how he uses technology to improve existing business processes and provide better products to consumers. Gary explains what his company does, talks about his marketing strategies, and shares the key milestones he has achieved in the business. Stay tuned.


Resources mentioned in this episode:

Sponsor for this episode...


This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.

To learn more about BSR Digital, visit their website or book a call with them here.

45 views0 comments