Katie Eckstrom is the Marketing Director at Plugable Technologies. She has built a small, but mighty 15-person marketing team from the ground up. She has been in the e-commerce space for 7 years and the tech space for 5. She has launched over 30 successful products on Amazon. She has built an email list from scratch with no budget that now has 30k subscribers, a 30% average open rate, and a 15% average click-through rate.
She's bi-coastal between WA and NJ. Married to her high school sweetheart and love all things e-commerce and marketing! She has had many people bet on her in her career and she tries to do the same for others.
Here’s a glimpse of what you’ll learn:
Ideal roles for a marketing team
Why building a brand is important nowadays, even on Amazon
Sending email marketing campaigns from Amazon
Amazon's Brandstory feature
Amazon Attribution feature, what it is about, and why it could be really useful for your business
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.