How To Capture More Email Addresses For Black Friday

In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com.

We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions.

Here’s a glimpse of what you’ll learn:

• What is Retention.com?

• How Does It Work?

• The iOS 14 Impact on E-commerce Email Marketing

• Navigating iOS 17 Updates with Retention.com

• Klaviyo's Tracking Evolution and Its Significance

• Benefits for Shopify Merchants

• Preparing for Black Friday in Email Marketing

• Timing Black Friday Email Campaigns

Resources mentioned in this episode:

• BSR Digital

• Brian Roisentul on LinkedIn

• Adam Robinson on LinkedIn

• Retention.com's website

• $100M Offers by Alex Hormozi (book)

• The Four Steps to the Epiphany by Steve Blank (book)

• "Billion Dollar Challenge" (Retention.com's docu series)

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.