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How To Capture More Email Addresses For Black Friday

David "Teddy" Owen

In this episode, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of

We'll explore how to effectively use email marketing for your e-commerce business and address some of the latest changes and challenges brought about by iOS updates and tracking solutions.

Here’s a glimpse of what you’ll learn:

  • What is

  • How Does It Work?

  • The iOS 14 Impact on E-commerce Email Marketing

  • Navigating iOS 17 Updates with

  • Klaviyo's Tracking Evolution and Its Significance

  • Benefits for Shopify Merchants

  • Preparing for Black Friday in Email Marketing

  • Timing Black Friday Email Campaigns

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.


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