How This Brand is Changing the Period Care Game

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Katie Diasti, the founder and CEO of Viv for Your V, a modern period brand that is revolutionizing the industry with sustainable and better-for-you products.

Here’s a glimpse of what you’ll learn:

• The inspiration behind Viv and its mission

• How Katie turned a college project into a thriving business

• The challenges and rewards of innovating in a traditional category

• Strategies for building a community and incorporating customer feedback

• Viv's journey to getting on Whole Foods shelves

• The role of social media in brand building and customer education

• Insights into retail vs. online sales strategies

• Lessons in scrappy entrepreneurship and resourcefulness

• How Viv is breaking taboos around period care

• Advice for aspiring entrepreneurs
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Katie Diasti on LinkedIn

• Viv for your V website

• Viv for your V on Instagram

• Viv for your V on TikTok

• Viv for your V on YouTube

• Dream Bigger Podcast by Sif Hader

• Female Founder World Podcast

  
  

Sponsor for this episode:

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