How This Brand is Changing the Period Care Game
In this episode of The DTC Insider podcast, Brian Roisentul sat down with Katie Diasti, the founder and CEO of Viv for Your V, a modern period brand that is revolutionizing the industry with sustainable and better-for-you products.
Here’s a glimpse of what you’ll learn:
The inspiration behind Viv and its mission
How Katie turned a college project into a thriving business
The challenges and rewards of innovating in a traditional category
Strategies for building a community and incorporating customer feedback
Viv's journey to getting on Whole Foods shelves
The role of social media in brand building and customer education
Insights into retail vs. online sales strategies
Lessons in scrappy entrepreneurship and resourcefulness
How Viv is breaking taboos around period care
Advice for aspiring entrepreneurs
Resources mentioned in this episode:
Sponsor for this episode:
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