On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman.
Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success.
Here’s a glimpse of what you’ll learn:
Introduction to Cleverman and Its Mission
Key Components for DTC Success: Product, Offer, Funnel, and Message
Cleverman's Unique Website Personalization and Social Proof Strategy
Insights from Amazon's Personalization Approach
Behind-the-Scenes: Daily Backend Actions for Success
Acquisition and Retention Strategies
Cross-Platform Effort Tracking
Current Challenges for DTC Brands
Cleverman's Outlook for 2024
Resources mentioned in this episode:
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