On this episode of The DTC Insider podcast, Brian Roisentul interviews Carlos Barreto, founder, and Mariana Lee, COO, of Cleverman.
Learn about their personalized website, effective use of social proof, and daily backend actions contributing to their success.
Here’s a glimpse of what you’ll learn:
Introduction to Cleverman and Its Mission
Key Components for DTC Success: Product, Offer, Funnel, and Message
Cleverman's Unique Website Personalization and Social Proof Strategy
Insights from Amazon's Personalization Approach
Behind-the-Scenes: Daily Backend Actions for Success
Acquisition and Retention Strategies
Cross-Platform Effort Tracking
Current Challenges for DTC Brands
Cleverman's Outlook for 2024
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by Portless.
Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?
Portless is the fulfillment game-changer for DTC and e-commerce brands.
Direct Shipping: From China to customers in just 6 days, covering 55+ countries.
Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.
Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!
Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.
Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.