Gary Penn is an eCommerce Practice Consultant with Chameleon Collective, a hybrid consulting and marketing services firm that provides strategic leadership and experts to execute challenging tasks on-demand. The team at Chameleon has a unique approach to changing companies from the inside out by providing key interim roles within the business to improve the culture and trajectory of the organization.
Gary leads the company's digital and growth teams to drive revenue for clients in the DTC marketplace and eCommerce spaces. He is a 25-year veteran in eCommerce and experienced in interim leadership. He has made his career helping build teams and driving business for brands, including Quiksilver, True Religion, Columbia Sportswear, and most recently, Nixon.
Here’s a glimpse of what you’ll learn:
Gary Penn’s career background and what Chameleon Collective does
When should eCommerce brands bring in experienced leaders?
The need for fractional leaders inside the service, logistics, and marketing departments of a company
Choosing the best eCommerce platform and communication practices
How the pandemic accelerated the growth of eCommerce
Gary explains zero-party data and the use of third-party data in marketing
Gary's mentors and the best pieces of advice he has received
In this episode…
For small eCommerce companies, it can be pricey to bring in experienced industry leaders. With limited resources and many moving parts, it’s hard to justify the expense of an additional full-time employee.
However, at some point, it becomes beneficial to have fractional leaders come in and handle key aspects of the business. So, when is the right time for eCommerce brands to bring in experienced or interim leaders? How can eCommerce brands work cross-functionally to increase efficiency?
In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Gary Penn, an eCommerce Practice Consultant with Chameleon Collective, about his experiences with eCommerce leadership, growth, and zero-party data. Gary explains the use of zero-party and third-party data, the best communication practices among teams and departments, the benefits of bringing interim leaders into your business, and how to inspire individuals to think bigger.
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through Facebook, Instagram & Google Ads. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.