Nisarg Shah is the Co-Founder & CEO of Affable.ai. With 2 offices in the United States and Singapore, Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet, Bioworld & FirstDay engage with the most authentic and relevant influencers.
Here’s a glimpse of what you’ll learn:
Nisarg's background
Influencer Marketing as a trusted go-to-market channel
Biggest mistakes that brands make when working with influencers
Tips to make influencer marketing effective
How a can brand identify ideal influencers for successful campaigns
Influencers as Affiliates to align incentives
KPI’s to measure for Influencers Campaigns
Resources mentioned in this episode:
Sponsor for this episode...
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. Founded by Brian Roisentul, the social media marketing agency currently manages over $3.6M/yr on Facebook, Instagram & Google Ads.
To learn more about BSR Digital, visit their website or book a call here.