How a Mother-Daughter Duo Built Luxeire from Scratch

In this episode of The DTC Insider podcast, Brian Roisentul chats with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.

Here’s a glimpse of what you’ll learn:

• The mother-daughter founding story of Luxeire

• Early struggles turning a passion project into a real business

• Launching the hero product: the Classic Button-Up

• Running Meta ads on a shoestring budget and finding product-market fit

• Why Margot became the face of the brand

• Customer service and the human touch in a lean business

• Competing in a crowded apparel space while manufacturing in NYC

• Balancing new customer acquisition with customer retention

• Operational challenges and the importance of efficiency

• What’s next for Luxeire: new fabrics, product categories, and pop-ups
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Luxeire on Instagram

• Luxeire's website

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital ⁠⁠⁠⁠⁠⁠helps brands uncover and capture that revenue through their Revenue Recovery System, turning untapped potential into profit that compounds month after month.

To learn more about BSR Digital, visit their website or book a call here.